Explore the world of sustainable textiles
Fast Fashion vs Slow Fashion
Our mission is to make great clothing with a total commitment to sustainability.
We promote slow fashion. Our clothes are ethically made focusing on sustainable production, ensuring durability and longevity; primarily focusing on quality over quantity.
Why light colours are more sustainable?
A dark garment could use up to 30-100 gms of dyes per kg of the fabric, most of which is released as wastewater. Light garments only needs 1-10 gms of dyes per kg.
While light garments with low dye and chemical usage are not 100% eco-friendly either, it is surely a more sustainable choice.
What makes Pima Cotton sustainable?
While conventional cotton causes extreme harm to the environment, to the workers, and the consumers.; Synthetic fibres are non-biodegradable and pollutes our planet with microplastics.
We promote organic cotton, recycled cotton and regenerated fibers which are more sustainable and better for our environment. Our flagship Pima cotton is typically grown under stringent guidelines that uphold sustainable farming, ensuring responsible water usage and limited chemical inputs.
Buy Less, Wear more
The best way to achieve the goal of sustainable fashion is to buy less and use things longer.
To make clothes last, we focus on simple yet durable styles that you can wear over and over again.
